"Call it corporate politics or a co-incidence, the fact is when the biggest corporate giants fight, their strokes are beautiful and sinful as the best paintings or the best composition ever heard.."
A great article (though rife with grammatical anomalies) by Puneet Mehrotra, a web strategist at www.cyberzest.com.
The master strategist - the Microsoft move
Google, Google and yet more Google. For the last couple of months it seemed as the web was only about Google. A Google fan I am fan, but even I was almost getting sick writing about the same company acquiring or launching a new application week after week. Google Calendar, Google Finance, Google acquiring the online word processor. It seemed the web belonged to Google. Some neo-pundits even predicted Microsoft had it days counted and soon everything in the civilization would be Google. Well folks, the giant has finally woken. The biggest company in the world Microsoft has made its move. And what a master strategy it is. But first what's behind the moves.
The thought machinery in Microsoft and Google
An electronic civilization it is. Trust me it is. I just moved to a new apartment and two days without the internet and now as I type this on my notebook it seems from the ice-age back to the future. The Microsofts and Googles of the world are the corporations that govern our existence in this electronic age. Google offers mostly everything for free. The free attraction and freedom is gone. Call it the subliminal effect of brands in the e-age. The bottom line, the ultimate weapon in this e-age is the thought machinery.
The Standford - Google connection
The "thought network". The Standford University Network and the Google connection is well known. In fact, each Google application is absolutely superb. Right from design to development to usability, Google applications are absolute stunners. . This simply isn't possible without the right brains at work. Why haven't the other companies, some bigger giants than Google managed to get even half the kudos? The answer is the thought network Google has. Absolutely awesome.
Despite 





